Universal Principles of Design : 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

Universal Principles of Design : 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

Description

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Similar Books

ISBN 10: 1592537561
ISBN 13: 9781592537563

01 Feb 2012
Bruce Hanington

ISBN 10: 0321965515
ISBN 13: 9780321965516

27 Jun 2014
Steve Krug

ISBN 10: 0465050654
ISBN 13: 9780465050659

14 Nov 2013
Donald A. Norman

ISBN 10: 1568989695
ISBN 13: 9781568989693

17 Nov 2010
Ellen Lupton

ISBN 10: 1631590405
ISBN 13: 9781631590405

16 Apr 2015
William Lidwell

ISBN 10: 0241184835
ISBN 13: 9780241184837

24 Aug 2015
Nir Eyal

ISBN 10: 1118766571
ISBN 13: 9781118766576

19 Sep 2014
Alan Cooper

ISBN 10: 0465051367
ISBN 13: 9780465051366

10 May 2005
Don Norman

ISBN 10: 1631593749
ISBN 13: 9781631593741

21 Nov 2017
Bruce Hanington

ISBN 10: 1119467470
ISBN 13: 9781119467472

01 Jul 2018
Michael Lewrick

ISBN 10: 1491953608
ISBN 13: 9781491953600

01 Nov 2016
Jeff Gothelf

ISBN 10: 050029285X
ISBN 13: 9780500292853

01 Feb 2017
David Dabner